Luck Favours the Bold – Lose the Safety Shell

By H.Sekhon On May 6, 2011 · View Comments · In General

Have you ever been presented with a proposition that you think in hindsight would have gotten you where you wanted to be? Has it ever turned into a mind vs heart confrontation?

I was recently presented with the decision to choose a fulfilling career path. On one hand we had an IT role, which was [...]

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Want “Better” Business? – Go Niche

By H.Sekhon On April 15, 2011 · View Comments · In Business

 

Do you want a better clientèle? Do you want to dominate a market? Go Niche. Read on to learn why.

I had the opportunity to meet with Craig Wyrill yesterday (via @LaneBurdett). He’s a supercharged solicitor who’ll either have a solution for you up-front [...]

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Australia – State of the Startup Nation

By H.Sekhon On April 8, 2011 · View Comments · In Startups

I was discussing my side-project with Lane Burdett (@laneburdett) from “My Main St.” and Web DIY and Business DIY when the conversation turned towards the state of the nation with regards to start-ups. “How come despite excellent education, healthy economy and plenty of opportunities Australia still [...]

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Big Retailers Don’t Get It – Embracing The Web and Online Shopping

By H.Sekhon On March 30, 2011 · View Comments · In Business, General, Marketing, Social Media

This comes off the back of the news that yet another Australian retail giant has decided to cannibalize stores and create a “dominant” presence on the interwebs. This combined with Myers and David Jones’ lobbying to introduce mandatory GST on imports is [...]

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Are You Measuring Your Social Media ROI?

By H.Sekhon On March 26, 2011 · View Comments · In Marketing, Social Media

About a couple of years ago I asked whether there was any real proof that businesses were gaining leverage by indulging in social media. The answers at the time were far from convincing and seemed somewhat deluded. Fast-forward about 2 years and measuring ROI PROPERLY as become the mantra for businesses pushing out tweets and [...]

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Are You Competing with Intelligence?

By H.Sekhon On March 11, 2011 · View Comments · In Business, Technology

If you answered yes to the question, take a hard look at yourself in the mirror, don’t bat an eyelid and ask yourself the same question again, “Are you competing with intelligence?”. Doubtful?

Business intelligence tools have been around for a while and have undergone quick successive changes in order to suit [...]

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Excel Kills the Ability to Make Sense of Information – The Need for Information Visualization

By H.Sekhon On February 26, 2011 · View Comments · In General, Technology

 

Not so long ago I wrote about the need for “Connecting the social media networks” to obtain quality consumer profiles for better targeting of marketing efforts. While inter-connecting them might only remain a dream, according to

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Internet Used up all the Power – Cost of User Generated Content

By H.Sekhon On February 18, 2011 · View Comments · In Business, Technology

Web 2.0 brought about an interesting change in the way “collective intelligence is harnessed” and distributed. Blogs and micro-blogs, reviews, social media, Q&A’s – collectively allowed the common-man to have a voice. This phenomenon, followed by a classic hockey-stick growth in the amount of information available [...]

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The Problem with Online Classifieds

By H.Sekhon On February 11, 2011 · View Comments · In Business, Marketing

You know you’ve spent hours looking through classifieds at some point in your life. Whether in print or digital. They all scream out to you “BUY ME (sucker)”. You end up falling for one such shout and if you’re lucky you might just get away with a bargain. There is something inherently wrong with this [...]

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Email Marketing – It’ll Pay to Know Where Your Customers Live

By H.Sekhon On February 2, 2011 · View Comments · In Business, Marketing

Do you send out opt-in emails to customers to inform them of your latest webinar / seminar? Do you receive email from companies offering “free” industry related seminars?

Have you ever noticed now the date and time are always localized to the organization offering the freebie / information marketing gig? Here’s what happens to the [...]

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