Want “Better” Business? – Go Niche

Go Niche

Do you want a better clientèle? Do you want to dominate a market? Go Niche. Read on to learn why.

I had the opportunity to meet with Craig Wyrill yesterday (via @LaneBurdett). He’s a supercharged solicitor who’ll either have a solution for you up-front or will know someone who will be able to help you out. How? Networking. Not just online but in real life. By the way, don’t try adding him on linkedin unless you’ve met him. In two lines he gave me the gist of his business. Work with professionals who care about their time and money and help them build, hold and protect their wealth. How often have you heard a mission statement so simple and niche? There are no marketing tricks here, it’s pure one-on-one networking. If you want customers, find them, understand them and “accidentally” bump into them. It’s because his business operates in a niche the people whom he meets will either become his customers or will refer someone who’ll become a customer. Find people with similar intents and you’ll be looking at the kind of clientèle you want straight away. The reason this works is perhaps because people who value their own time and money also value the service provider’s time. Time is quite literally money when you’re providing consultation and if you’re offering true value to your customers, charge accordingly. Craig said it himself, “I’m not cheap”.

Have you had a similar experience? Will you be using this methodology? Let’s discuss.