Want “Better” Business? – Go Niche

By H.Sekhon On April 15, 2011 · View Comments · In Business

 

Do you want a better clientèle? Do you want to dominate a market? Go Niche. Read on to learn why.

I had the opportunity to meet with Craig Wyrill yesterday (via @LaneBurdett). He’s a supercharged solicitor who’ll either have a solution for you up-front [...]

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Big Retailers Don’t Get It – Embracing The Web and Online Shopping

By H.Sekhon On March 30, 2011 · View Comments · In Business, General, Marketing, Social Media

This comes off the back of the news that yet another Australian retail giant has decided to cannibalize stores and create a “dominant” presence on the interwebs. This combined with Myers and David Jones’ lobbying to introduce mandatory GST on imports is [...]

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Are You Measuring Your Social Media ROI?

By H.Sekhon On March 26, 2011 · View Comments · In Marketing, Social Media

About a couple of years ago I asked whether there was any real proof that businesses were gaining leverage by indulging in social media. The answers at the time were far from convincing and seemed somewhat deluded. Fast-forward about 2 years and measuring ROI PROPERLY as become the mantra for businesses pushing out tweets and [...]

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Are You Competing with Intelligence?

By H.Sekhon On March 11, 2011 · View Comments · In Business, Technology

If you answered yes to the question, take a hard look at yourself in the mirror, don’t bat an eyelid and ask yourself the same question again, “Are you competing with intelligence?”. Doubtful?

Business intelligence tools have been around for a while and have undergone quick successive changes in order to suit [...]

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Internet Used up all the Power – Cost of User Generated Content

By H.Sekhon On February 18, 2011 · View Comments · In Business, Technology

Web 2.0 brought about an interesting change in the way “collective intelligence is harnessed” and distributed. Blogs and micro-blogs, reviews, social media, Q&A’s – collectively allowed the common-man to have a voice. This phenomenon, followed by a classic hockey-stick growth in the amount of information available [...]

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The Problem with Online Classifieds

By H.Sekhon On February 11, 2011 · View Comments · In Business, Marketing

You know you’ve spent hours looking through classifieds at some point in your life. Whether in print or digital. They all scream out to you “BUY ME (sucker)”. You end up falling for one such shout and if you’re lucky you might just get away with a bargain. There is something inherently wrong with this [...]

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Email Marketing – It’ll Pay to Know Where Your Customers Live

By H.Sekhon On February 2, 2011 · View Comments · In Business, Marketing

Do you send out opt-in emails to customers to inform them of your latest webinar / seminar? Do you receive email from companies offering “free” industry related seminars?

Have you ever noticed now the date and time are always localized to the organization offering the freebie / information marketing gig? Here’s what happens to the [...]

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Selling Lemons for Customer Service

By H.Sekhon On February 1, 2011 · View Comments · In Business

The only thing worse than no customer service is bad customer service. If you don’t offer any, people might crib about it but won’t recall it the next day. If you sour their experience with poorly trained staff, processes that make sense only to you,within your organization, and most of all make the representatives lie [...]

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SEO Dilemma – Getting in bed with the Search Engines

By H.Sekhon On January 28, 2011 · View Comments · In Business, Marketing, Technology

As a small business owner or a startup co-founder you’re probably aware of the importance of search engines in your marketing strategy. If not, you should definitely make yourself aware as to why you need search engine optimization

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Connect the Social Media Networks

By H.Sekhon On January 17, 2011 · View Comments · In Marketing, Social Media, Technology

This post is going to sound outrageous, ridiculous and brilliant at the same time so have a read if you want to be excited, enraged and indifferent. It’ll only take 10 minutes. After watching some videos from TED a thought crossed my mind, actually an amalgamation of thoughts while trying to figure out the “how [...]

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