Big Retailers Don’t Get It – Embracing The Web and Online Shopping

By H.Sekhon On March 30, 2011 · View Comments · In Business, General, Marketing, Social Media

This comes off the back of the news that yet another Australian retail giant has decided to cannibalize stores and create a “dominant” presence on the interwebs. This combined with Myers and David Jones’ lobbying to introduce mandatory GST on imports is [...]

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Are You Measuring Your Social Media ROI?

By H.Sekhon On March 26, 2011 · View Comments · In Marketing, Social Media

About a couple of years ago I asked whether there was any real proof that businesses were gaining leverage by indulging in social media. The answers at the time were far from convincing and seemed somewhat deluded. Fast-forward about 2 years and measuring ROI PROPERLY as become the mantra for businesses pushing out tweets and [...]

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Connect the Social Media Networks

By H.Sekhon On January 17, 2011 · View Comments · In Marketing, Social Media, Technology

This post is going to sound outrageous, ridiculous and brilliant at the same time so have a read if you want to be excited, enraged and indifferent. It’ll only take 10 minutes. After watching some videos from TED a thought crossed my mind, actually an amalgamation of thoughts while trying to figure out the “how [...]

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Business Sense – Leveraging Social Media

By H.Sekhon On December 4, 2010 · View Comments · In Business, Marketing, Social Media

For those of you who wrote off this blog because the scheduled post wasn’t up on Saturday as expected, BOOYAH! Anyhow, today we’ll deviate a little from the startup talk and discuss the use of social media for leveraging your business. This is by no means a tutorial in managing your business communication or a [...]

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