Are You Measuring Your Social Media ROI?

By H.Sekhon On March 26, 2011 · View Comments · In Marketing, Social Media

About a couple of years ago I asked whether there was any real proof that businesses were gaining leverage by indulging in social media. The answers at the time were far from convincing and seemed somewhat deluded. Fast-forward about 2 years and measuring ROI PROPERLY as become the mantra for businesses pushing out tweets and [...]

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Email Marketing – It’ll Pay to Know Where Your Customers Live

By H.Sekhon On February 2, 2011 · View Comments · In Business, Marketing

Do you send out opt-in emails to customers to inform them of your latest webinar / seminar? Do you receive email from companies offering “free” industry related seminars?

Have you ever noticed now the date and time are always localized to the organization offering the freebie / information marketing gig? Here’s what happens to the [...]

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SEO Dilemma – Getting in bed with the Search Engines

By H.Sekhon On January 28, 2011 · View Comments · In Business, Marketing, Technology

As a small business owner or a startup co-founder you’re probably aware of the importance of search engines in your marketing strategy. If not, you should definitely make yourself aware as to why you need search engine optimization

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Business Sense – Leveraging Social Media

By H.Sekhon On December 4, 2010 · View Comments · In Business, Marketing, Social Media

For those of you who wrote off this blog because the scheduled post wasn’t up on Saturday as expected, BOOYAH! Anyhow, today we’ll deviate a little from the startup talk and discuss the use of social media for leveraging your business. This is by no means a tutorial in managing your business communication or a [...]

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Starting a Startup – The Market

By H.Sekhon On November 26, 2010 · View Comments · In Business, Startups

If you read the previous posts (or posts from leading entrepreneurs)  and got excited about working on your startup and rushed into getting the product ready, STOP! Now you’re all WTF? after all that stuff about staying the course and doing a little everyday I ask you to STOP. Yeah [...]

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